Expanded Scan platform can help brands ditch clunky QR codes and further tie in digital experiences with their physical media assets, such as print and OOH, and product packaging and physical storefronts. Voice-activated lens searches will greatly improve the discoverability of its AR lenses and scannable experiences, making it more user-friendly and further boost spontaneous Lens try-ons.This is the first time user-generated AR lenses can be seen as shared and persistent. Local Lenses promises users a shared and persistent AR experience, which would be an important step towards mapping out our physical world and developing a cloud-based AR experience that is collectively accessible.Brands can create their own Scan experiences, which can be activated from scanning logos or other visual content like ads, packaging, etc. Snap expanded its Scan platform for improved visual search, with partners for plants, dogs, and nutrition information.
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